Switzerland’s beer market contracted further in the 2024/25 brewing year, dropping 1.8% to 4.72 million hectoliters including non-alcoholic varieties, according to the Swiss Brewers’ Association (SBV). Alcoholic beer sales fared worse, declining 2.8% to 4.37 million hectoliters, underscoring a persistent slump amid shifting consumer habits.
Non-alcoholic beer bucked the trend, rising 13% to 353,307 hectoliters and claiming a 7.5% market share, up from 7% the prior year. This growth highlights health-conscious choices gaining traction, even as traditional brews lose ground. For enthusiasts eyeing low-ABV options, Switzerland’s brewers are adapting with expanded selections.
The restaurant sector’s beer sales share slipped from 31.4% to 30.7%, as consumers increasingly stock up at retail amid economic pressures. Rural pubs and beverage-focused spots grapple with fewer patrons, compounded by pandemic loan repayments and a fading regulars’ table culture. Younger Swiss, shaped by lockdowns, favor private, digital leisure over nightlife.
Demand rebounds for lagers, pale ales, and pilsners, while craft beer hype cools off. Imports hold at 21% of the market, but overall per-capita consumption dips below prior benchmarks. At b33r.xyz, we see opportunity in these shifts—time to rediscover Swiss classics responsibly.
Despite volume declines, the Swiss beer market’s eCommerce revenue is projected to reach US$138.97 million in 2025, according to Statista. This trend is driven by online sales of alcoholic and non-alcoholic varieties including craft lagers and ales. This figure encompasses B2C transactions via digital platforms, reflecting consumer shifts toward convenient doorstep delivery amid broader market contraction.