A truly horrible thing happened: According to Nielsen, the Super Bowl is no longer about drinking beer. How come? Let’s be frank about it: for most people, the finale of the NFL season is not about sports per se. Surely, we watch sports, but we do not participate in the game. What we usually do is meet with our family…
People of the United Kingdom rise against the government in protest against unfair beer taxes. Taxes on beer in the United Kingdom are among the highest in Europe. British taxpayers pay a beer tax of £0.52 (approx. $0.76, or just over 15.5 percent) per pint of beer—one of the highest taxes in Europe. An average price for a pint of…
There is an old Australian tradition to ask neighbors for help with various tasks in exchange for a bottle or two of Aussie beer. Nowadays, people in Australia started using Facebook to speed up the process; the Australian government considers this practice “illegal.” There is a least one “secret” Perth-based Facebook group with over 50,000 members that facilitates the exchange…
Have you ever wondered what is that plastic thing inside Guinness can? If so, you probably know that it has something to do with nitrogen and that it helps in forming the head of the beer. But how exactly does it work?
Three UPenn students came up with a way to speed up the beer brewing process by up to nine times. Their invention won them the first prize in this year’s Y-Prize Competition—10,000 USD and the commercialization rights for the technology. Alexander David, Shashwata Narain, and Siddharth Shah, students at the University of Pennsylvania, have developed a novel way to make…
The Boston Beer Company, maker of the Samuel Adams beers, has recently presented three new beers that contain nitrogen along with carbon dioxide. The new ales—the Nitro Coffee Stout, Nitro White Ale, and Nitro IPA—are infused with nitrogen. Without going into the chemistry of the process, the primary difference between carbonation and nitrogenation of beer is that dissolved nitrogen forms…
A couple of days ago, we wrote about a study that found that drinking beer and working out go together well. Apparently, so are yoga and beer. “Beer and yoga” classes (they are often called “yoga and beer” classes, but I feel that I have to set the priorities straight), are rapidly popping up all across the U.S. According to…
The German beer purity law, or Reinheitsgebot as it is called in the original German, was adopted in Bavaria in 1516—exactly five centuries ago. But is it, in fact, a celebratory matter? German Beer Purity Law Story The German purity law did two things: established a list of the ingredients allowed for use in the production of beer (hops, barley,…
Nearly three-quarters of millennials (people aged 21-35) say they prefer moderate beer consumption on their nights out. Average Beer Consumption Decreases A new survey, commissioned by Heineken and conducted by a behavioral insights agency, Canvas8, shows that 75 percent of people aged between 21 and 35 in the U.S., UK, The Netherlands, Brazil, and Mexico are usually limiting their beer…
This may seem counterintuitive, but, in fact, there may be some merit in the idea of working out and drinking beer. At least, the results of a study by the scientists at the University of Miami heavily hint that people who drink more beer tend to exercise more. Beer and Exercises Drinking beer and working out are, as scientists like…