Guinness is leaning hard into fashion culture with a new collaboration alongside London lifestyle label Lazy Oaf, dropping a limited-edition streetwear collection dubbed "What’s the Rush?" this month.

Global beer market is set to almost double within 10 years, surging from USD 898.1 billion in 2025 to USD 1,767.4 billion by 2035 at a tidy 7.0% CAGR—because nothing says "recession-proof" like more lagers for the masses.

Oh, the pint's noble quest for affordability meets its latest nemesis: Rachel Reeves' budget blitz. London pubs, those bastions of banter and bitter, face a triple whammy of tax hikes, business rates squeezes, and wage rises, pushing London's pint prices upward just as the festive fog lifts.

Bero, the premium alcohol-free beer brand co-founded by actor Tom Holland, has formed a three-year partnership with Aston Martin, the storied British luxury car maker, announced on November 12, 2025, via the company's official site.

Switzerland's beer market contracted further in the 2024/25 brewing year, dropping 1.8% to 4.72 million hectoliters including non-alcoholic varieties.

Asahi Group Holdings has decided to play cyberpunk hard mode: keep the taps flowing, rebuild its systems, and absolutely refuse to talk to the people holding its data hostage.

Recent research reported by Biernet shows that more and more Dutch consumers are making a trek to their Belgian and German neighbors.

In a move that’s sending ripples through the brewing community, the Siebel Institute of Technology has announced that it’s packing up its malt and hops and relocating to Montreal, Canada.

After over three decades of Heineken being the iconic beer sponsor of the UEFA Champions League, a change is officially brewing.

Starting January 1, 2026, in the United States, beer will no longer be automatically considered kosher—at least not in the eyes of the key kosher certification agencies.