Market

Hard Choices for Beer Brands: It’s Soccer, Speed, or Sober Gold

If you are running an alcoholic beverage brand and trying to figure out where to dump your marketing millions, a newly available market report suggests your choice has essentially boiled down to a simple binary: do you want to back soccer, or do you want to sponsor fast cars?

Market

Back to the Premium Well: Latin America Carries AB InBev as U.S. and China Drift

Anheuser-Busch InBev kicked off its first-quarter financial reporting for 2026 with a set of figures designed to soothe jittery public markets. Total revenue for the global brewing giant rose 5.8% organically to reach $15.27 billion.

Market

Euro-Craft Ascendant: Market to Reach $73 Billion as Growth Outpaces U.S.

According to a report by the IMARC Group, the European craft beer market reached a valuation of USD 42.7 billion by 2025. This trajectory is expected to continue upward, hitting USD 73.2 billion by 2034.

Market

Modelo’s New 8% ABV Chelada: A “Suprema” Gamble on Gen Z’s Sobriety?

In a move that suggests the marketing department and the health-conscious zeitgeist aren't exactly on speaking terms, Modelo—the undisputed heavyweight champion of U.S. beer sales—has decided that what the youth of America really needs is more alcohol in fewer cans.

Market

Crazy Mountain Secures $15 Million Growth Investment Led by CAVU Consumer Partners

In a move that suggests the high-end spirits market still has plenty of altitude left, Crazy Mountain announced today that it has closed a $15 million investment round.

Drinking Culture

The Pint-Sized Crisis: Czech Beer Consumption Hits Historic Low

For decades, the Czech Republic has occupied a position of global moral—or at least fermented—superiority, sitting comfortably atop the throne of per capita beer consumption. However, the latest data suggests the crown isn't just slipping; it’s being traded in for a non-alcoholic seltzer.

Science

The Family Secret: Cannabis Gene Discovery Spells Good News for Hop Growers

In the world of the Cannabaceae family, males are effectively persona non grata. Whether you are growing pungent colas for a dispensary or bittering cones for a West Coast IPA, the "XY" chromosome is the ultimate party crasher.

Market

Punks, Pups, and Pot: BrewDog USA’s ‘Baby’ Innovation Arrives Under the Tilray Umbrella

In a move that surprised absolutely no one who has followed the professionalization of "rebellion," BrewDog USA has announced its roadmap for the 2026 summer season.

Market

The Kelces Go West: Garage Beer Discovers the “Breakthrough” Technology of Glass

Garage Beer recently announced a breakthrough in drinking vessels that would make a nineteenth-century saloon keep weep with joy: the glass bottle.

Science

Bock to Basics: Why Your Next Beer Might Be a Multivitamin in Disguise

A new study suggests that beer serves as a substantial dietary source of Vitamin B6, an essential cofactor for enzymes that keep your metabolism and nervous system from grinding to a halt.

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