In a move that combines corporate social responsibility with the frantic desperation of a soccer fan during business hours, Heineken USA has launched the "Heineken Fan Volunteers" campaign.
The Boston Beer Company is intensifying its pivot away from traditional brewing with the launch of LYTT Electric Coolers, a new line of high-gravity, ready-to-drink (RTD) beverages.
In an era where brand authenticity is often measured by the quality of one's comment section, Dos Equis is taking the logical—if slightly cynical—next step.
Widmer Brothers Brewing, the Portland pioneer that effectively introduced the American palate to the unfiltered Hefeweizen, is undergoing a total identity overhaul. Now a wholly owned subsidiary of Tilray Brands, the brewery has announced its "Stay Sunny" campaign.
If you are running an alcoholic beverage brand and trying to figure out where to dump your marketing millions, a newly available market report suggests your choice has essentially boiled down to a simple binary: do you want to back soccer, or do you want to sponsor fast cars?
Anheuser-Busch InBev kicked off its first-quarter financial reporting for 2026 with a set of figures designed to soothe jittery public markets. Total revenue for the global brewing giant rose 5.8% organically to reach $15.27 billion.
According to a report by the IMARC Group, the European craft beer market reached a valuation of USD 42.7 billion by 2025. This trajectory is expected to continue upward, hitting USD 73.2 billion by 2034.
In a move that suggests the marketing department and the health-conscious zeitgeist aren't exactly on speaking terms, Modelo—the undisputed heavyweight champion of U.S. beer sales—has decided that what the youth of America really needs is more alcohol in fewer cans.
In a move that suggests the high-end spirits market still has plenty of altitude left, Crazy Mountain announced today that it has closed a $15 million investment round.
For decades, the Czech Republic has occupied a position of global moral—or at least fermented—superiority, sitting comfortably atop the throne of per capita beer consumption. However, the latest data suggests the crown isn't just slipping; it’s being traded in for a non-alcoholic seltzer.