Market

Modelo’s New 8% ABV Chelada: A “Suprema” Gamble on Gen Z’s Sobriety?

In a move that suggests the marketing department and the health-conscious zeitgeist aren't exactly on speaking terms, Modelo—the undisputed heavyweight champion of U.S. beer sales—has decided that what the youth of America really needs is more alcohol in fewer cans.

Market

Crazy Mountain Secures $15 Million Growth Investment Led by CAVU Consumer Partners

In a move that suggests the high-end spirits market still has plenty of altitude left, Crazy Mountain announced today that it has closed a $15 million investment round.

Drinking Culture

The Pint-Sized Crisis: Czech Beer Consumption Hits Historic Low

For decades, the Czech Republic has occupied a position of global moral—or at least fermented—superiority, sitting comfortably atop the throne of per capita beer consumption. However, the latest data suggests the crown isn't just slipping; it’s being traded in for a non-alcoholic seltzer.

Science

The Family Secret: Cannabis Gene Discovery Spells Good News for Hop Growers

In the world of the Cannabaceae family, males are effectively persona non grata. Whether you are growing pungent colas for a dispensary or bittering cones for a West Coast IPA, the "XY" chromosome is the ultimate party crasher.

Market

Punks, Pups, and Pot: BrewDog USA’s ‘Baby’ Innovation Arrives Under the Tilray Umbrella

In a move that surprised absolutely no one who has followed the professionalization of "rebellion," BrewDog USA has announced its roadmap for the 2026 summer season.

Market

The Kelces Go West: Garage Beer Discovers the “Breakthrough” Technology of Glass

Garage Beer recently announced a breakthrough in drinking vessels that would make a nineteenth-century saloon keep weep with joy: the glass bottle.

Science

Bock to Basics: Why Your Next Beer Might Be a Multivitamin in Disguise

A new study suggests that beer serves as a substantial dietary source of Vitamin B6, an essential cofactor for enzymes that keep your metabolism and nervous system from grinding to a halt.

Society

The Sober Gold Rush: Serena Williams Trades Grand Slams for Heineken 0.0

At this rate, by 2030, a celebrity without a non-alcoholic beer endorsement will likely be a violation of international law. Following in the footsteps of Hollywood leading men and country stars, tennis legend Serena Williams has officially traded her Grand Slam trophies for a crisp bottle of nothing.

Market

The Death of the Damp Cellar: Tech and Premiumization to Take Over the Pub Basement

For decades, the typical pub cellar was a place of romanticized grime—a damp, subterranean cavern where the only thing more reliable than the faint smell of yeast was the inevitable breakdown of a compressor during a heatwave. However, the industry is trading its cobwebs for cloud computing.

Market

The $411 Billion Pint: U.S. Beer Market to Defy Gravity with Premium Pivot

Analysts project the U.S. beer market will swell from US$ 261.17 billion in 2025 to a staggering US$ 411.89 billion by 2033, cruising along at a CAGR of 5.86%.

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