Robert Pattinson has just launched a new global campaign with French beer brand 1664, titled "Unquestionably Good Taste," in which he plays not one, but three (and arguably four) different versions of himself.
The global home beer brewing machine market size was $19.1 million in 2020, while it is forecast to reach $25.4 million by 2030, representing an annual growth rate of 3% up through 2030.
Shock Top enters the high-ABV "stovepipe" market with High Voltage, a 9.6% ABV double wheat ale. As parent company Tilray continues its acquisition spree, the line between craft and corporate continues to blur.
Singapore’s Brewlander s leveraging the rise of text-to-video AI tools like Sora and Qwen 2.5 to flip the script on traditional advertising.
Pizza Hut is expanding its beer delivery pilot program. After a successful trial run in Phoenix, the chain is now rolling out the service to additional locations across Arizona and Southern California.
The latest data suggests the French are undergoing a crisis of thirst—or at least a shift in what, exactly, they are thirsty for. According to the SOWINE/DYNATA 2026 Barometer, consumption of traditional heavyweights is drying up.
While the world watches Brent crude prices flirt with the triple digits, Indian brewers are staring down a much more immediate threat: a catastrophic breakdown in the "just-in-time" supply chain that keeps the country’s favorite summer beverage flowing.
In a world obsessed with 5 a.m. cold plunges, “monk mode” productivity, and the relentless pressure to curate a life that looks better than it feels, Tuborg is offering a radical alternative: opting out.
The global craft beer market is preparing for a massive decade of growth, reaching a staggering $242 billion by 2035. Rising from a 2025 valuation of $110 billion, the industry is expected to maintain a robust CAGR of 8.2% over the next ten years.
Heineken announced this week that Asia Pacific Breweries Singapore (APBS) will officially pivot to an import-led supply model, phasing out large-scale production at its iconic Tuas brewery by late 2027.









