Drinking Culture

Dry January or Dry Forever? The French Are Swapping the Pint for the Bubbles

The latest data suggests the French are undergoing a crisis of thirst—or at least a shift in what, exactly, they are thirsty for. According to the SOWINE/DYNATA 2026 Barometer, consumption of traditional heavyweights is drying up.

Market

Hormuz Crisis is Coming for India’s Cold Ones

While the world watches Brent crude prices flirt with the triple digits, Indian brewers are staring down a much more immediate threat: a catastrophic breakdown in the "just-in-time" supply chain that keeps the country’s favorite summer beverage flowing.

Society

Tuborg to Gen Z: You Don’t Have to Do… Anything, Really

In a world obsessed with 5 a.m. cold plunges, “monk mode” productivity, and the relentless pressure to curate a life that looks better than it feels, Tuborg is offering a radical alternative: opting out.

Market

$242 Billion by 2035: The Craft Beer Market is Growing, but the “Craft” is Disappearing

The global craft beer market is preparing for a massive decade of growth, reaching a staggering $242 billion by 2035. Rising from a 2025 valuation of $110 billion, the industry is expected to maintain a robust CAGR of 8.2% over the next ten years.

Market

Tiger’s New Den: Heineken Swaps Singapore Brewing for a ‘GenAI’ Control Tower

Heineken announced this week that Asia Pacific Breweries Singapore (APBS) will officially pivot to an import-led supply model, phasing out large-scale production at its iconic Tuas brewery by late 2027.

Market

Liquid Diplomacy: Japanese Beer’s “Spectacular Comeback” in South Korea

According to The Asia Business Daily, Japanese beer is staging a "spectacular comeback" in South Korea. The numbers are staggering: Japanese beer imports reached an all-time high of $79.15 million last year, a nearly 1,300% increase from the dark days of 2020.

Brewing

Drinking the Sky: Almanac Beer Co. and Aircapture Turn Thin Air Into Carbonation

California’s Almanac Beer Co. has partnered with tech firm Aircapture to release "Flow – Clean Air Edition," the first commercial beer carbonated using CO2 captured directly from the sky.

Market

Paulaner Eyes Top Spot in China Following 23.8% Growth Surge

The Paulaner Group is trading in its lederhosen for racing silks. According to a recent company announcement, the Munich-based brewing giant saw its sales volume in China skyrocket by 23.8% in 2025.

Market

Slow Pour: UK Beer Market to Tap $35 Billion by 2032

The British beer market is many things—historic, culturally central, and occasionally rowdy—but “explosive” is rarely one of them. According to a new study by Vyansa Intelligence, the UK beer market is projected to reach approximately $35.3 billion by 2032.

Science

Size Matters: Carlsberg’s Smallest Bottle Record Shattered by Swedish Students

A group of five engineering students from the Royal Institute of Technology (KTH) produced a beer bottle standing just 4 millimeters tall.

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