Society
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The Silent Majority: 1664 Research Finds We Have Taste, We’re Just Too Scared to Use It
A crushing majority of people believe they possess impeccable personal style, yet almost no one has the courage to express…
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The Sober Gold Rush and the Death of the Hangover
For decades, non-alcoholic beer occupied a bleak, dusty corner of the beverage industry—a functional compromise reserved for designated drivers or…
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French Beer Has Supposedly Overtaken Wine, But the Media is Mixing Its Vintages
The press has eagerly declared a psychological milestone in European drinking habits: beer has supposedly overtaken wine in France.
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Belarus Emerges as Primary Transit Hub for Russian Beer Imports
Russia has found a highly lucrative—and entirely legal—loophole to keep European beer flowing into the country, and the route runs…
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Heineken’s VTO Play: Trading the Cubicle for the Pitch
In a move that combines corporate social responsibility with the frantic desperation of a soccer fan during business hours, Heineken…
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The Most Interesting Gig Worker in the World: Dos Equis Trades Agencies for Comments
In an era where brand authenticity is often measured by the quality of one's comment section, Dos Equis is taking…
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Crazy Mountain Secures $15 Million Growth Investment Led by CAVU Consumer Partners
In a move that suggests the high-end spirits market still has plenty of altitude left, Crazy Mountain announced today that…
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The Kelces Go West: Garage Beer Discovers the “Breakthrough” Technology of Glass
Garage Beer recently announced a breakthrough in drinking vessels that would make a nineteenth-century saloon keep weep with joy: the…
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The Sober Gold Rush: Serena Williams Trades Grand Slams for Heineken 0.0
At this rate, by 2030, a celebrity without a non-alcoholic beer endorsement will likely be a violation of international law.…
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The 4,000-Year-Old Happy Hour: Cuneiform Tablets Reveal Ancient Beer Tabs and Spells
It appears that four millennia ago in Mesopotamia, the two primary pillars of civilization were already firmly in place: the…
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