Carlsberg
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Society
The Silent Majority: 1664 Research Finds We Have Taste, We’re Just Too Scared to Use It
A crushing majority of people believe they possess impeccable personal style, yet almost no one has the courage to express…
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Science
Cracking the Hop Code: Carlsberg Maps the Genome to Save Beer from a Warming World
Researchers from the Carlsberg Research Laboratory have successfully mapped the incredibly complex genetic code of hops. t is a high-resolution…
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Society
Robert Pattinson Takes on Three Roles for 1664’s New Quest for “Good Taste”
Robert Pattinson has just launched a new global campaign with French beer brand 1664, titled "Unquestionably Good Taste," in which…
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Society
Tuborg to Gen Z: You Don’t Have to Do… Anything, Really
In a world obsessed with 5 a.m. cold plunges, “monk mode” productivity, and the relentless pressure to curate a life…
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Market
$242 Billion by 2035: The Craft Beer Market is Growing, but the “Craft” is Disappearing
The global craft beer market is preparing for a massive decade of growth, reaching a staggering $242 billion by 2035.…
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Science
Size Matters: Carlsberg’s Smallest Bottle Record Shattered by Swedish Students
A group of five engineering students from the Royal Institute of Technology (KTH) produced a beer bottle standing just 4…
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Market
Tilray Goes Global: BrewDog Australia Deal Closes
Tilray Brands has officially completed the acquisition of BrewDog’s Australian operations, including its Brisbane brewery and a network of flagship…
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Market
Zero-Proof Power: NA Beer Market to Hit Stout Scale in Decade
Non-alcoholic beer is on track to be one of the fastest-growing corners of the global beer business, with the market…
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Market
Craft Dark Wave: Stouts and Porters to Double in Value by 2035
Beer does not only mean another crisp eurolager—consumers worldwide crave craft and specialty styles with real character. The stout and…
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Drinking Culture
Black Pearl Guide Integrates Carlsberg Beers for China Food Pairings
Carlsberg Asia has partnered with Meituan’s prestigious Black Pearl Restaurant Guide—China’s top dining authority—to launch the Carlsberg Drinking Roadmap.
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