Drinking Culture
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One in 40 Pints: Non-Alcoholic Beer Now Claims 2.5% of the Irish Market
The land of saints and scholars is increasingly becoming the land of "one and done." According to a major report…
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Black Pearl Guide Integrates Carlsberg Beers for China Food Pairings
Carlsberg Asia has partnered with Meituan’s prestigious Black Pearl Restaurant Guide—China’s top dining authority—to launch the Carlsberg Drinking Roadmap.
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Overloaded by Voice Notes? They Could Have Been a Heineken, Says Heineken
Heineken has a new pitch for your overtalkative friends: instead of sending yet another rambling WhatsApp voice note, go meet…
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Anheuser-Busch Melts Highmark Snow into Blizzard Brew
Bud Light’s new “Blizzard Brew” is a limited-edition Bills-themed light lager brewed with snow collected from Highmark Stadium, positioned as…
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Sip Smart: U.S. Kosher Agencies Hit Pause on ‘Beer Kosher by Default’ Starting 2026
Starting January 1, 2026, in the United States, beer will no longer be automatically considered kosher—at least not in the…
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Craft Beer’s Crystal Ball: Two Pages to Decode Turbulent 2025
According to the "US Craft Beer Report 2025," released yesterday by NielsenIQ, a company specializing in market measurement and insights,…
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Viral “Beer Jacket” Revealed As AI-Generated Hoax
The "Beer Jacket" first bubbled up on social media platforms like TikTok and Instagram in early November 2025, only to…
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Victors of 2025 Canada Beer Cup Announced
The victors of the 2025 Canada Beer Cup have been unveiled in a ceremonious fanfare befitting a nation proud of…
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Custom Beer Tastes Best When High
Alaska Airlines has unveiled its first custom craft beer, the "Cloud Cruiser" IPA that tastes best when high.
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How Come Super Bowl Is No Longer About Beer?
A truly horrible thing happened: According to Nielsen, the Super Bowl is no longer about drinking beer. How come? Let’s…
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