Drinking Culture
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The Sober Gold Rush and the Death of the Hangover
For decades, non-alcoholic beer occupied a bleak, dusty corner of the beverage industry—a functional compromise reserved for designated drivers or…
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Heineken’s VTO Play: Trading the Cubicle for the Pitch
In a move that combines corporate social responsibility with the frantic desperation of a soccer fan during business hours, Heineken…
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The Pint-Sized Crisis: Czech Beer Consumption Hits Historic Low
For decades, the Czech Republic has occupied a position of global moral—or at least fermented—superiority, sitting comfortably atop the throne…
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Dry January or Dry Forever? The French Are Swapping the Pint for the Bubbles
The latest data suggests the French are undergoing a crisis of thirst—or at least a shift in what, exactly, they…
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Liquid Diplomacy: Japanese Beer’s “Spectacular Comeback” in South Korea
According to The Asia Business Daily, Japanese beer is staging a "spectacular comeback" in South Korea. The numbers are staggering:…
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The Sober Gold Rush: George Clooney Launches “Crazy Mountain”
Nine years after selling Casamigos Tequila for a cool $1 billion, George Clooney has reunited with partners Rande Gerber and…
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Is the Global Cider Market a Threat to Beer?
As the lines between craft segments continue to blur, the question for beverage producers is whether the "fruit-driven" expansion of…
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One in 40 Pints: Non-Alcoholic Beer Now Claims 2.5% of the Irish Market
The land of saints and scholars is increasingly becoming the land of "one and done." According to a major report…
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Black Pearl Guide Integrates Carlsberg Beers for China Food Pairings
Carlsberg Asia has partnered with Meituan’s prestigious Black Pearl Restaurant Guide—China’s top dining authority—to launch the Carlsberg Drinking Roadmap.
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Overloaded by Voice Notes? They Could Have Been a Heineken, Says Heineken
Heineken has a new pitch for your overtalkative friends: instead of sending yet another rambling WhatsApp voice note, go meet…
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