Market
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Tuborg to Gen Z: You Don’t Have to Do… Anything, Really
In a world obsessed with 5 a.m. cold plunges, “monk mode” productivity, and the relentless pressure to curate a life…
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$242 Billion by 2035: The Craft Beer Market is Growing, but the “Craft” is Disappearing
The global craft beer market is preparing for a massive decade of growth, reaching a staggering $242 billion by 2035.…
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Tiger’s New Den: Heineken Swaps Singapore Brewing for a ‘GenAI’ Control Tower
Heineken announced this week that Asia Pacific Breweries Singapore (APBS) will officially pivot to an import-led supply model, phasing out…
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Liquid Diplomacy: Japanese Beer’s “Spectacular Comeback” in South Korea
According to The Asia Business Daily, Japanese beer is staging a "spectacular comeback" in South Korea. The numbers are staggering:…
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Paulaner Eyes Top Spot in China Following 23.8% Growth Surge
The Paulaner Group is trading in its lederhosen for racing silks. According to a recent company announcement, the Munich-based brewing…
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Slow Pour: UK Beer Market to Tap $35 Billion by 2032
The British beer market is many things—historic, culturally central, and occasionally rowdy—but “explosive” is rarely one of them. According to…
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Pint-Sized Savings vs. Mega-Brewery Millions: The UK’s Two-Tier Energy Transition
The UK government unveiled a taxpayer-funded energy-saving tool designed to help small and medium-sized pubs, restaurants, and hotels keep more…
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Brantley Gilbert Joins the ‘Sober Gold Rush’ with Hulk Hogan’s RAB ZERO
Country rock powerhouse Brantley Gilbert has officially entered the ring—not as a wrestler, but as an equity partner in the…
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US Beer Shipments Open 2026 with a 5.9% Year-Over-Year Slump
According to the Beer Institute’s latest unofficial estimate, taxable removals for the full year of 2025 finished 5.9% lower than…
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The Holy Trinity of Nothing: Heineken Unveils 0.0 Ultimate
In a move that surely has purists clutching their pint glasses in terror, Heineken has announced the launch of Heineken…
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