Society
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Tom Holland’s Bero Crashes Aston Martin’s Party—Soberly
Bero, the premium alcohol-free beer brand co-founded by actor Tom Holland, has formed a three-year partnership with Aston Martin, the…
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Swiss Beer Market Shrinks as Non-Alcoholic Segment Surges
Switzerland's beer market contracted further in the 2024/25 brewing year, dropping 1.8% to 4.72 million hectoliters including non-alcoholic varieties.
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Super Dry Standoff: Asahi Refuses Hacker Calls, Earnings on Ice
Asahi Group Holdings has decided to play cyberpunk hard mode: keep the taps flowing, rebuild its systems, and absolutely refuse…
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Netherlands Beer Tax Troubles: Dutch Shoppers Opt for Foreign Brews
Recent research reported by Biernet shows that more and more Dutch consumers are making a trek to their Belgian and…
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Visa Headaches and Fresh Hops: Siebel Institute Trades Chicago for Montreal
In a move that’s sending ripples through the brewing community, the Siebel Institute of Technology has announced that it’s packing…
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Champions League to Ditch Heineken for Budweiser, Cheers to a New Era
After over three decades of Heineken being the iconic beer sponsor of the UEFA Champions League, a change is officially…
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A Toast to Chicago’s Pontifex: “Da Pope” Beer Makes Vatican Debut
In a gesture that combines humor, pride, and international diplomacy, Illinois Governor JB Pritzker recently brought a gift of Chicago-made…
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Viral “Beer Jacket” Revealed As AI-Generated Hoax
The "Beer Jacket" first bubbled up on social media platforms like TikTok and Instagram in early November 2025, only to…
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Victors of 2025 Canada Beer Cup Announced
The victors of the 2025 Canada Beer Cup have been unveiled in a ceremonious fanfare befitting a nation proud of…
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Carlsberg Develops Smart Beer Tap Using IoT
In a world where even our toasters are getting smarter (but not smarter than us, at least yet), it's no…
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