Market

Champions League to Ditch Heineken for Budweiser, Cheers to a New Era

After over three decades of Heineken being the iconic beer sponsor of the UEFA Champions League, a change is officially brewing.

Market

Sip Smart: U.S. Kosher Agencies Hit Pause on ‘Beer Kosher by Default’ Starting 2026

Starting January 1, 2026, in the United States, beer will no longer be automatically considered kosher—at least not in the eyes of the key kosher certification agencies.

Society

A Toast to Chicago’s Pontifex: “Da Pope” Beer Makes Vatican Debut

In a gesture that combines humor, pride, and international diplomacy, Illinois Governor JB Pritzker recently brought a gift of Chicago-made beer to Pope Leo XIV during his Vatican visit.

Science

Chinese Scientists Rescue Your Pint from Flocculation Fiasco

Beer brewing might seem like magic—a potion transforming simple sugars into golden delight. Yet sometimes the yeast, those tiny magicians, decide to call it quits early, leaving brewers stuck in the fermented mud.

Market

Craft Beer’s Crystal Ball: Two Pages to Decode Turbulent 2025

According to the "US Craft Beer Report 2025," released yesterday by NielsenIQ, a company specializing in market measurement and insights, craft beer is facing some notable headwinds despite its beloved status.

Market

Winter White Ale: Samuel Adams’ Mildly Adventurous Holiday Brew

Samuel Adams' Winter White Ale arrives with the subtle promise of holiday cheer, and yet, it carries the curious air of a cautious innovation from a brand that has historically eschewed the flashy extremes of the craft beer scene.

Market

Cyberpunk Beer Crisis Pouring Over Japan

In an ironic twist worthy of a cyberpunk thriller, Japan’s beer market saw a dramatic shakeup in October 2025—not because of new brews or marketing savvy, but due to a blockchain-era digital siege.

Market

Fancy Brews Face Funky Times, But Hope’s Still on Tap

Global sales of premium and above beer had a rough start in 2025. The first half of the year saw volumes drop by 2%. That’s not just craft beer snob drama; the whole beverage world caught a cold, with the top 20 markets slumping 1%.

Society

Viral “Beer Jacket” Revealed As AI-Generated Hoax

The "Beer Jacket" first bubbled up on social media platforms like TikTok and Instagram in early November 2025, only to explode on X where users flooded the feed with awe, amusement, and a fair share of skepticism.

Society

Victors of 2025 Canada Beer Cup Announced

The victors of the 2025 Canada Beer Cup have been unveiled in a ceremonious fanfare befitting a nation proud of its craft brewing pedigree. This grand occasion, held amid the refined whispers of Quebec City, marked yet another chapter in the ongoing saga of ambitious brewers vying for elusive acclaim.

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