Market

Japan’s Asahi Makes Historic $2.3B Bet on African Beer Market

Diageo, the world's largest spirits company known for brands like Guinness, Johnnie Walker, and Smirnoff, has agreed to sell its 65% stake in East African Breweries Ltd. to Japan's Asahi Group Holdings Ltd.

Market

Japan’s Beer-Line Cooling Market Heats Up

Japan's beer line cooling systems market is experiencing steady growth, valued at USD 68.6 million in 2026 and projected to reach USD 97.7 million by 2036, reflecting a 3.6% CAGR.​

Drinking Culture

Black Pearl Guide Integrates Carlsberg Beers for China Food Pairings

Carlsberg Asia has partnered with Meituan’s prestigious Black Pearl Restaurant Guide—China’s top dining authority—to launch the Carlsberg Drinking Roadmap.

Society

South Moravia Toasts Holy See with Cyril & Methodius Special 14 Beer

South Moravia—a region in the Czech Republic renowned for its beer heritage—has employed a ceremonial gift of limited-edition regional beers to strengthen relations with the Holy See.

Drinking Culture

Overloaded by Voice Notes? They Could Have Been a Heineken, Says Heineken

Heineken has a new pitch for your overtalkative friends: instead of sending yet another rambling WhatsApp voice note, go meet up and have a beer together.

Market

Anheuser-Busch Melts Highmark Snow into Blizzard Brew

Bud Light’s new “Blizzard Brew” is a limited-edition Bills-themed light lager brewed with snow collected from Highmark Stadium, positioned as both a love letter to Bills Mafia’s shovel brigade and a farewell toast to the team’s current home.

Brewing

BrewDog’s Mello Packs Magnesium Punch in Growing Non-Alc Segment

BrewDog has launched Mello, a new non-alcoholic beer brewed with magnesium, balm extract and chamomile, into the UK market.

Market

Craft, Sustainability to Propel Beer Cans Market to $5.3B U.S. Milestone

The U.S. beer cans market is now a USD 4.0 billion business as of 2023 and is on track to reach about USD 5.3 billion by 2031, growing at a steady 3.44% compound annual rate.

Market

Europe’s Beer Industry Warns of Lost Momentum as Breweries Plateau

All is not well for Europe's beer industry since 2019, according to the 2025 European Beer Trends Report by The Brewers of Europe, released recently in Brussels.

Society

Maryland Beer Ban Blues: History Repeats in 2026 Push

Advocates in Maryland are ramping up efforts to lift a decades-old ban on beer and wine sales in grocery stores, positioning the state alongside outliers like Delaware, Rhode Island, and Alaska.

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