advertising
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Market
Heineken’s VTO Play: Trading the Cubicle for the Pitch
In a move that combines corporate social responsibility with the frantic desperation of a soccer fan during business hours, Heineken…
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Market
The Most Interesting Gig Worker in the World: Dos Equis Trades Agencies for Comments
In an era where brand authenticity is often measured by the quality of one's comment section, Dos Equis is taking…
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Market
Tilray’s ‘Big Craft’ Playbook: Widmer Brothers is the Latest to Get a Value-Driven Facelift
Widmer Brothers Brewing, the Portland pioneer that effectively introduced the American palate to the unfiltered Hefeweizen, is undergoing a total…
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Market
Hard Choices for Beer Brands: It’s Soccer, Speed, or Sober Gold
If you are running an alcoholic beverage brand and trying to figure out where to dump your marketing millions, a…
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Market
The Kelces Go West: Garage Beer Discovers the “Breakthrough” Technology of Glass
Garage Beer recently announced a breakthrough in drinking vessels that would make a nineteenth-century saloon keep weep with joy: the…
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Society
The Sober Gold Rush: Serena Williams Trades Grand Slams for Heineken 0.0
At this rate, by 2030, a celebrity without a non-alcoholic beer endorsement will likely be a violation of international law.…
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Society
Robert Pattinson Takes on Three Roles for 1664’s New Quest for “Good Taste”
Robert Pattinson has just launched a new global campaign with French beer brand 1664, titled "Unquestionably Good Taste," in which…
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Market
Brewlander’s “Prompt-Only” Ad Campaign: Because Filming Is So Last Decade
Singapore’s Brewlander s leveraging the rise of text-to-video AI tools like Sora and Qwen 2.5 to flip the script on…
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Society
Tuborg to Gen Z: You Don’t Have to Do… Anything, Really
In a world obsessed with 5 a.m. cold plunges, “monk mode” productivity, and the relentless pressure to curate a life…
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Society
Budweiser Continues Mocking Craft Beer in Super Bowl Ad
Continuing its campaign of mockery, Budweiser released another Super Bowl commercial making fun of craft breweries. Craft beer is sure…
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