Bero, the premium alcohol-free beer brand co-founded by actor Tom Holland, has formed a three-year partnership with Aston Martin, the storied British luxury car maker, announced on November 12, 2025, via the company’s official site. The deal brings together two outfits with a clear British bent and a knack for fine details—think Aston’s hand-stitched leather seats alongside Bero’s “carefully selected” grains and hops. It’s a pairing that nods to doing things properly, even if one involves engines and the other, well, engines of a fizzier sort.
Bero is a premium non-alcoholic beer brand—clocking in just under 0.5% ABV—co-founded by actor Tom Holland alongside CEO John Herman, offering styles like Golden Pils, Hazy IPA, Wheat, and West Coast IPA with calories ranging from 70 to 90 per serving. Holland has called building Bero “one of my proudest achievements,” a sentiment tied to his personal sobriety journey and hands-on role in everything from branding to recipe tweaks, per the brand’s own FAQ.
The brewing kicks off like traditional beer with a malt mash to create wort, but they dial up the temperature for a lighter 5-6% starting gravity, then deploy special maltose-negative yeast that ferments simpler sugars without producing much alcohol—no removal needed, just premium malts for that full-bodied punch.
John Herman, CEO of Bero, expressed excitement about the partnership with Aston Martin, describing the car brand as a symbol of performance, British mastery, and craftsmanship. He added that both brands are eager to collaborate in creating experiences aimed at people who appreciate a richer lifestyle.
Aston Martin’s Executive Vice President and Chief Creative Officer, Marek Reichman, announced Bero as the official Alcohol Free Beer Partner. He stated that the partnership stems from shared dedication to craftsmanship, performance, and refined experiences. Reichman noted that while Aston Martin designs cars to excite and inspire customers, Bero redefines alcohol-free beverages for an authentic experience among beer lovers.
Non-alcoholic beer is still very much beer—ironically, in some markets, it’s even outpacing regular beer in sales and popularity. For example, Switzerland recently saw its non-alcoholic segment surge while the overall beer market shrank, proving that sober options are more than just a niche.
