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Society
Robert Pattinson Takes on Three Roles for 1664’s New Quest for “Good Taste”
Robert Pattinson has just launched a new global campaign with French beer brand 1664, titled "Unquestionably Good Taste," in which…
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Uncategorized
Small Batches, Big Growth: The $25 Million DIY Brewing Boom
The global home beer brewing machine market size was $19.1 million in 2020, while it is forecast to reach $25.4…
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Market
Shock Top Taps Into the “Stovepipe” Trend with New 9.6% ABV Wheat Ale
Shock Top enters the high-ABV "stovepipe" market with High Voltage, a 9.6% ABV double wheat ale. As parent company Tilray…
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Market
Brewlander’s “Prompt-Only” Ad Campaign: Because Filming Is So Last Decade
Singapore’s Brewlander s leveraging the rise of text-to-video AI tools like Sora and Qwen 2.5 to flip the script on…
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Market
The Hut’s Happy Hour: Pizza Hut Expands Beer Delivery to the Masses
Pizza Hut is expanding its beer delivery pilot program. After a successful trial run in Phoenix, the chain is now…
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Drinking Culture
Dry January or Dry Forever? The French Are Swapping the Pint for the Bubbles
The latest data suggests the French are undergoing a crisis of thirst—or at least a shift in what, exactly, they…
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Market
Hormuz Crisis is Coming for India’s Cold Ones
While the world watches Brent crude prices flirt with the triple digits, Indian brewers are staring down a much more…
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Society
Tuborg to Gen Z: You Don’t Have to Do… Anything, Really
In a world obsessed with 5 a.m. cold plunges, “monk mode” productivity, and the relentless pressure to curate a life…
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Market
$242 Billion by 2035: The Craft Beer Market is Growing, but the “Craft” is Disappearing
The global craft beer market is preparing for a massive decade of growth, reaching a staggering $242 billion by 2035.…
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Market
Tiger’s New Den: Heineken Swaps Singapore Brewing for a ‘GenAI’ Control Tower
Heineken announced this week that Asia Pacific Breweries Singapore (APBS) will officially pivot to an import-led supply model, phasing out…
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