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Market
Modelo’s New 8% ABV Chelada: A “Suprema” Gamble on Gen Z’s Sobriety?
In a move that suggests the marketing department and the health-conscious zeitgeist aren't exactly on speaking terms, Modelo—the undisputed heavyweight…
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Market
Crazy Mountain Secures $15 Million Growth Investment Led by CAVU Consumer Partners
In a move that suggests the high-end spirits market still has plenty of altitude left, Crazy Mountain announced today that…
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Drinking Culture
The Pint-Sized Crisis: Czech Beer Consumption Hits Historic Low
For decades, the Czech Republic has occupied a position of global moral—or at least fermented—superiority, sitting comfortably atop the throne…
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Science
The Family Secret: Cannabis Gene Discovery Spells Good News for Hop Growers
In the world of the Cannabaceae family, males are effectively persona non grata. Whether you are growing pungent colas for…
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Market
Punks, Pups, and Pot: BrewDog USA’s ‘Baby’ Innovation Arrives Under the Tilray Umbrella
In a move that surprised absolutely no one who has followed the professionalization of "rebellion," BrewDog USA has announced its…
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Market
The Kelces Go West: Garage Beer Discovers the “Breakthrough” Technology of Glass
Garage Beer recently announced a breakthrough in drinking vessels that would make a nineteenth-century saloon keep weep with joy: the…
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Science
Bock to Basics: Why Your Next Beer Might Be a Multivitamin in Disguise
A new study suggests that beer serves as a substantial dietary source of Vitamin B6, an essential cofactor for enzymes…
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Society
The Sober Gold Rush: Serena Williams Trades Grand Slams for Heineken 0.0
At this rate, by 2030, a celebrity without a non-alcoholic beer endorsement will likely be a violation of international law.…
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Market
The Death of the Damp Cellar: Tech and Premiumization to Take Over the Pub Basement
For decades, the typical pub cellar was a place of romanticized grime—a damp, subterranean cavern where the only thing more…
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Market
The $411 Billion Pint: U.S. Beer Market to Defy Gravity with Premium Pivot
Analysts project the U.S. beer market will swell from US$ 261.17 billion in 2025 to a staggering US$ 411.89 billion…
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