Global Beer Market 2025-2035: 7% CAGR Amid Craft Surge

Global beer market is set to almost double within 10 years, surging from USD 898.1 billion in 2025 to USD 1,767.4 billion by 2035 at a tidy 7.0% CAGR—because nothing says “recession-proof” like more lagers for the masses.

We previously offered a concise glimpse into the U.S. beer market through a rather succinct two-page report that left ample room for curiosity. Now, let’s savor this freshly released, far meatier long-term forecast from Fact.MR, a Dubai-headquartered market research firm that claims to be trusted by 80% of Fortune 1,000 companies, titled Beer Market Size and Share Forecast Outlook 2025 to 2035.

Lager dominates as the leading product in the beer market with a commanding 76.1% share, while key growth regions—Asia Pacific, North America, Europe, and Latin America—drive the expansion.​

The top players steering this industry include AB InBev, Heineken N.V., Carlsberg Breweries A/S, Molson Coors Beverage Company, Asahi Group Holdings Ltd., Diageo, China Resources Beer (Holdings) Company Limited, Boston Beer Co., Kirin Holdings Company Limited, and Beijing Yanjing Beer Group Corporation.

Key Trends Shaping the Future of Beer Consumption

Rising disposable incomes across Asia Pacific nations, paired with expanding modern retail and distribution networks, are fueling beer consumption among diverse demographics, while global demand for alcoholic beverages surges—particularly for social and premium occasions.​

Technical advancements in brewing technologies enhance flavor consistency, production efficiency, and shelf-life, even as consumers increasingly seek innovative craft beers, flavored variants, and low-alcohol options beyond traditional lagers.​

Challenges persist from fluctuating barley and hops costs, stringent alcohol regulations and taxes, health-driven shifts to alternatives—but non-alcoholic beer is booming—and complex supply chains that hinder smaller craft brewers in emerging regions. Notably, we have recently reported on Tom Holland’s non-alcoholic beer brand Bero’s high-profile partnership with Aston Martin, underscoring the premium and innovative momentum shaping the market.

Growth by Key Countries

The global beer market is expanding steadily, fueled by robust growth and compound annual growth rates (CAGR) in major countries. India leads with an impressive 8.1% CAGR through 2035, driven by rising disposable incomes, urbanization, and increasing social acceptance of alcohol consumption in metropolitan areas like Delhi NCR, Mumbai, Bangalore, and Hyderabad. China follows closely with a 7.5% CAGR, positioning itself as an emerging premium beer market thanks to middle-class expansion and growing demand for quality and imported brands. Japan, with a steady 5.9% CAGR, focuses on mature market innovation and premiumization to sustain growth in a developed consumer environment.

In the US (7.2% CAGR) and UK (6.8% CAGR), growth is shaped by craft beer innovation and deep-rooted drinking cultures. The US maintains craft beer leadership through artisanal brewing operations and diverse consumer preferences, while the UK continues to uphold its traditional pub culture and growing craft beer appreciation. Recently, we reported on the UK’s challenges with tax hikes impacting beer prices, which could influence market dynamics moving forward.

The beer market in Europe is projected to grow from USD 179.6 billion in 2025 to USD 353.5 billion by 2035, registering a CAGR of 7.0% over the forecast period. Germany, Europe’s largest beer market, sustains growth with a 6.6% CAGR, bolstered by its historic brewing heritage and quality standards. Brazil (6.2% CAGR) also demonstrates solid momentum driven by an expanding middle class and social consumption habits, contributing to the overall market expansion in Latin America.

Market Outlook

Beer remains a foundational alcoholic beverage with deep cultural and social significance worldwide. Craft breweries and regional producers inject vibrancy and competition into the market by offering diverse, authentic, and innovative beer styles that appeal to evolving consumer tastes. The market increasingly favors efficient, sustainable brewing practices, including eco-friendly production and renewable resource use, aligning with growing environmental awareness. Overall, the outlook for the beer market looks promising for the next ten years, driven by broad consumer demand, innovation, and sustainability initiatives.